Leisure Marketing Communications

Event/Conference Planning | Incentive Planning | Online Registration Samples | Go to Top Ten Things to do Prior to Final Negotiations

Planning Phase (month 18-14)

Conduct research on conference locations
Select committee members and co-chairs
Set objectives and tasks
Set meeting schedules
Contact convention and visitor bureaus in
desired cities
Develop conference budget
Establish registration, exhibit objectives
Develop workshop information and speaker list
Develop timelines
Determine city and dates for conference
Establish public relations/promotion objectives

Site Selection (month 13-10)

Establish specifications for hotel bids
Request hotel proposals
Receive and review hotel bids
Conduct site visits
Organize a food tasting for key members
Conduct site negotiations
Visit city, county, and state officials
Meet with local convention and visitor bureau
Finalize hotel and venue contracts

Program Planning (month 9-8)

Establish criteria for selection of resource people
Contact resource people
Send confirmation letters to resource persons
Inventory needs of resource persons
Coordinate activities with public relations and
promotion committee
Distribute sponsor packages

Logistics (month 8-7)

Determine airline carrier
Establish audio/visual needs
Develop diagrams for meeting room(s)
Determine signs and banners needed
Arrange food and beverage
Arrange VIP amenities

PR/Promotions (month 8-7)

Establish program book specifications
Determine advertising options
Determine public relations release schedule
Select graphic design and printing services
Develop mailing schedule
Set-up on-line registration

Registration/Exhibitor (month 8-7)

Develop pre-registration information forms
Determine on-site registration strategy
Determine exhibit area criteria
Develop exhibit floor diagram
Determine staffing needs
Distribute information to exhibitors

Pre-Conference Coordinator (month 6-1)

Follow-up with exhibitors
Coordinate sponsor needs
Remind registrants of travel/lodging deadline
Determine payment schedule
Finalize hotel/vendor credit authorizations
Receive certificates of insurance
Monitor room registrations
Finalize audio/visual
Determine final food/beverage guarantees
Monitor hotel room attrition
Prepare program book
Prepare ID tags and registration kits

On-site Event Management

Manage registration
Manage registration
Supervise food and beverage staff
Monitor hotel check-ins
Arrange event management of on-site and off-site special events
Manage program schedule
Conduct on-site evaluation
Manage conference transportation system

Post Event (within 30 days after event)

Conduct post event analysis
Do evaluation form summary
Send out sponsor/speaker thank you letters
Handle return shipping
Do post event accounting
   

Source: Black Enterprise